Digital Analyst to research and identify ways to build clients’ targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities.
The Digital Analyst will ensure successful digital campaigns through efficient use of client marketing budgets and appropriate audiences.
Job Type: Full-Time.
Responsibilities and Duties:
- Analyze sales funnels and customer intent.
- Measure ROI of online and offline advertising campaigns.
- Report on marketing KPIs like leads, conversion rates, and website traffic.
- Track email campaign metrics (delivery, open rates, click-through rates).
- Monitor budget distribution and performance of paid ad campaigns.
- Conduct competitive research and analyze benchmarking data.
- Recommend website and campaign optimizations.
- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).
Requirements, Qualifications and Skills:
- 2+ years of experience working with a variety of paid media channels, including; paid social, display and paid search.
- Demonstrable experience with campaign planning, optimization, and analysis.
- The ability to think adeptly around both creative and analytics, and an understanding of how they work together to drive a return on investment.
- A strong grasp of performance media best practices.
- Hands-on experience with digital ad platforms, including; Facebook Ads Manager and Google Ads.
- An understanding of digital ad tech, inducing the ability to work with conversion tracking systems.
- Aptitude for working with and gaining insights from data,
- Strong MS Excel skills, including the use of functions, filters and pivot tables.
- An understanding of common paid media metrics as well as broader digital subscription metrics such as; LTV, churn rate, etc.
- The ability to analyze campaign performance data and translate that analysis into key insights.
- Strong organizational skills and the ability to work within a process management system while also proactively identifying areas for workflow improvement.
The ideal candidate is:
- A process-minded forward thinker.
- All about the metrics, quality and details.
- An autonomous, passionate worker who claims ownership of their day-to-day work and the outcome of their efforts.
Skills:
- Real world experience as a Digital Analyst or in a similar role.
- Expertise in Google Analytics.
- In-depth understanding of SEM campaign strategies and SEO practices.
- Experience with PPC campaigns.
- Knowledge of MS Excel.
- Analytical abilities.
- Knowledge of Power BI is a plus
Note: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, knowledge, and skills required for this position. UniVista Insurance is an equal employment opportunity employer. Employment offer subject to qualifications, references, and background check.
